Erin J. Mullen

btclogoBehindthechair.com (BTC) is an online-based company that provides education, retail and industry-related information to salon professionals. With over 600,000 members world-wide, behindthechair.com has built a strong reputation withing the salon industry. About a month and a half ago, BTC launched its own virtual community on behindthechair.com. This community is open only to salon professionals (stylists, make-up artists, estheticians, owners, etc.). It is a place where stylists can create a profile, upload and share their professional work and interact with each other.

Other websites have attempted to create virtual communities in which stylists can create and share their work, but have not been successful in doing so. The initial concept behind these sites is genius, but they all seem to fail when it comes to gaining awareness and engaging social media, making it impossible to achieve success. This is where I think that BTC stands out and why it will becomeā€¦

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